VONQ and Súmate join forces to conquer the Spanish market

Salamanca / Rotterdam, March 21st, 2017. VONQ, European market leader and expert in online recruitment marketing services and Súmate, a Spanish online marketing agency, announced that they have reached an alliance agreement: From now on they will provide their recruitment services to Spanish corporates together. This partnership ensures an integral strategy for companies that will improve their employer brand, obtain better candidates and reduce their recruitment costs.

Performance data

VONQ is the European market leader in online recruitment marketing. The latest innovation, an intelligent Job Marketing Platform, allows recruiters to easily explore recruitment media channels and select the most relevant ones to reach their ideal target audience. This is made possible through the millions of data points gathered over the last 10 years. Recruiters get insights into expected visitors, the reach of the job post and even get a prediction of expected applications. VONQ’s Job Marketing Platform includes +2,000 recruitment media channels worldwide, including over seventy in Spain.

Integral strategy

Súmate, one of the leading online marketing agencies in Spain, is launching a new business area: They are extending the inbound marketing strategy to the field of recruitment, particularly in work niches with a high competition. They will make VONQ’s Job Marketing Platform available to recruitment departments of large corporations in Spain, as part of an integral strategy that will improve their employer brand, obtain better candidates and reduce the costs per hire.

Tycho van Paassen, co-founder of VONQ states that the partnership with Súmate is in line with the international expansion that VONQ envisions. Van Paassen explains: “We see a growing need of companies to make their recruitment process more data driven. Not only in the Netherlands, but on a worldwide scale. With this partnership, we are able to help the recruiter to get in touch with their target audience. Not only by selecting the most relevant online recruitment channels, but also by a strong content strategy. I believe that this combination allows recruiters to get closer to their target audience and reach the candidates that they are looking for.” Also Daniel Borrego, General Manager of Súmate, has high expectations of this partnership: “We believe the Spanish recruitment market is certainly in need of a more integral strategy. This strategy should combine a proper employer branding content strategy with an effective management of the recruitment marketing process through the unique and successful Job Marketing Platform developed by VONQ”.

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